Ambrosia's Success Toolbox
🛍️ Black Friday Success Starts with Early Prep (Yes, Even for NPO/NFPO’s)
When people think of Black Friday, they usually think of sales and shopping carts—not storytelling and giving. But for NPO/NFPO’s, this season presents a powerful opportunity to reach supporters when generosity is already top of mind.
📅 Why It’s Not Too Early
The holiday season kicks off with Black Friday, Cyber Monday, and culminates in Giving Tuesday. That’s three back-to-back days of high engagement and high potential. Planning now means you’ll:
- Have time to craft your campaign message
- Coordinate email and social media efforts
- Avoid last-minute design and logistics stress
- Stand out from the noise with authentic storytelling
🎁 Campaign Ideas That Resonate
Try these simple but effective approaches:
- “Give Back Friday”: Flip the script and highlight how donors can give, not just shop
- Matching Gift Challenges: Double the impact with a matching partner
- QR Code Posters or Mailers: Make it easy to give on-the-go or at live events
📱 QR Codes Make It Easy to Act
Adding a free QR code to your print, digital, or event materials lets supporters:
- Donate instantly from their phones
- Watch a short impact video or testimonial
- Sign up for year-end updates or volunteer opportunities
Best of all, you can generate QR codes for free with tools like ours—making it easier than ever to connect with your donors — no tech skills or budget required!
❤️ Turn Awareness into Action
People are ready to engage during the holidays. With a clear call to action, strong visuals, and a little lead time, your NPO/NFPO can turn Giving Tuesday into a movement—not just a moment.