🌎 Build Trust Through Clear Storytelling

International Women’s Day is a powerful reminder that leadership and voices matter — especially in mission-driven work.

Using the StoryBrand framework, your donor or supporter is the hero of the story — not your organization.

But that doesn’t mean your nonprofit fades into the background.

It means you show up as the guide.

In every compelling story:

• The hero (your donor) wants to make a difference.
• They see a problem in the world.
• They’re unsure how to help.
• They encounter a guide (your organization).
• The guide shows empathy and authority.
• The guide offers a clear plan.
• The hero gives — and impact happens.

If your website only talks about your programs and history, you may be missing the opportunity to position your supporters as the heroes.

To build authority and trust, ask:

• Are you clearly identifying the problem your community faces?
• Are you expressing empathy for both beneficiaries and donors?
• Are you demonstrating authority through impact data, testimonials, and outcomes?
• Are you giving donors a simple, clear next step?

Authority in the nonprofit world isn’t about spotlighting the organization.
It’s about clearly showing that you understand the problem — and have a proven plan to create change.

This month, consider:

• Updating your homepage to clearly define the problem you solve
• Adding a simple 3-step “How Your Gift Makes an Impact” section
• Strengthening your impact statements with real numbers and stories
• Highlighting one powerful story of transformation

When donors see themselves as part of the story — and see you as the trusted guide — generosity increases.

👉 Learn more about applying the StoryBrand framework to strengthen your nonprofit messaging by Scheduling a Discovery Call.