Ambrosia's Success Toolbox

👻 Is Your Mission Getting Ghosted? 👻

by Kim Jarnagin | Sep 24, 2025

This Halloween, don’t let your mission get lost in the shadows. From haunted websites to ghosted donors, the scariest thing your NPO/NFPO can do is let its message fade. The good news? We’ve got the tricks (and treats) to help you engage supporters, grow awareness, and keep your cause alive and thriving.

🏚️ Website Design & Hosting
A slow or outdated site is scarier than any haunted house. For NPO/NFPO’s, your website is often the first stop for donors, volunteers, and community members. If it’s been a while since your last refresh, now is the perfect time to modernize your site before year-end giving kicks into high gear. Even small updates—like adding a seasonal banner for Halloween or Giving Tuesday—show supporters that your mission is active and evolving.

👻 Email Marketing Campaigns
Don’t ghost your supporters—consistent, engaging campaigns keep your mission top of mind. When’s the last time you updated your email design or storytelling approach? With Giving Tuesday and holiday campaigns around the corner, fresh emails can help inspire generosity and deepen connections with your community.

🧟 Advertising Strategy
Poor targeting can be a real monster—especially with limited nonprofit budgets. When did you last revisit your ad strategy? Right now is the best time to sharpen your targeting so your message reaches the right audience ahead of year-end fundraising season. Smart adjustments now mean stronger results when every donation counts.

🦇 Social Media Management
Don’t let your social feeds turn into a ghost town. If your posting has slowed down or gone cobwebby, this is the perfect time to breathe life back in. With Giving Tuesday and the holidays fast approaching, consistent and engaging posts can boost awareness, rally supporters, and amplify your mission when visibility matters most.

🎞️ Video Marketing
Video is one of the most powerful ways to tell your story—but when was the last time you created something new? Outdated videos can lose their impact. Heading into Giving Tuesday and year-end, fresh storytelling through video can energize donors, highlight impact, and inspire action like nothing else.

The only thing scarier than a haunted house is a missed opportunity to inspire change. Let’s brew up some marketing magic together and make sure your nonprofit shines brighter than a jack-o’-lantern this season —schedule a free discovery call today!

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