🛍️ Black Friday Success Starts with Early Prep (Yes, Even for Not-For-Profits)

When people think of Black Friday, they usually think of sales and shopping carts—not storytelling and giving. But for nonprofits, this season presents a powerful opportunity to reach supporters when generosity is already top of mind.

📅 Why It’s Not Too Early

The holiday season kicks off with Black Friday, Cyber Monday, and culminates in Giving Tuesday. That’s three back-to-back days of high engagement and high potential. Planning now means you’ll:

• Have time to craft your campaign message
• Coordinate email and social media efforts
• Avoid last-minute design and logistics stress
• Stand out from the noise with authentic storytelling

🎁 Campaign Ideas That Resonate

Try these simple but effective approaches:

• “Give Back Friday”: Flip the script and highlight how donors can give, not just shop
• Matching Gift Challenges: Double the impact with a matching partner
• QR Code Posters or Mailers: Make it easy to give on-the-go or at live events

📱 QR Codes Make It Easy to Act

Adding a free QR code to your print, digital, or event materials lets supporters:

• Donate instantly from their phones
• Watch a short impact video or testimonial
• Sign up for year-end updates or volunteer opportunities

You can create your own QR code in seconds—no tech skills or budget needed.

❤️ Turn Awareness into Action

People are ready to engage during the holidays. With a clear call to action, strong visuals, and a little lead time, your nonprofit can turn Giving Tuesday into a movement—not just a moment.